In today’s lesson we had a discussion on the most valuable brands, according to the Marketing consultancy company Interbrand. We had the chance to practice listening (gist, comprehension), grammar (reformulation of the text and grammarising the summary), finding and understading vocabulary connected to the tapescript. As homework I asked you to rewrite the text using the chunks we have learned and some information from the original article. I’m sure some of you might have found the lesson a little bit difficult and that’s the reason why I’ve decided to upload some material connected to what we learnt this afternoon. Here’s a list of some resources you can listen to, read, and practice as homework.
* Interbrand list of the 100 best global brands
* BrandZ top 100 ranking of the most valuable brands in the world
* BBC Learning English – Words in the News – Listening (With audio and tapescript)
* BCC News – Google Brand “on the rise”
* Top Brand values fall in recession (BBC Video)
Finally, a video with two business analysts discussing the ingredients Interbrand take into account when ranking the world’s most valuable brands among other things. Take a look.
